Ideal Client Profile (with guest Danielle Stead Blanton, Esq.)
Do you know everything about your ideal clients?
For the most part we know who our "die hard” clients are and what they like about our classes, but have you thought about what they like to eat, how much they spend when they shop, how often they travel, what their schedule looks like ( you get my point!) so that you can meet their needs in fitness and wellness?
Understanding the Ideal Client Profile is so important so that you can better serve your clients and ALSO to find more clients like your good ones!
Danielle gives you clear steps to think through the persona of your ideal client so you can scale and attract the clients of your dreams! We are so happy to feature her as a thought leader in the MoveForward Community.
I hope this helps you create a clear picture of who you want to market to across your marketing channels!
x
Kristen
About Danielle
Danielle is our recommended go to advisor for all legal and business questions you may have to get your company off the ground and running smoothly. She is a business coach for fitness professionals, studio owners, bloggers, influencers and creative business owners. She teaches HIIT and megaformer Pilates, and has owned, expanded, and invested in Los Angeles' best studios. Growing up she was a collegiate athlete with a love for running and sports. She practiced corporate law for years before choosing to leave big law to start her own consulting agency, providing accessible legal and business services.
Find more info on Danielle and her business go to her site here and connect with her @Danielle.stead